![]() Content calendars. For social media managers, these two words determine whether you sink or swim when it comes to creating and managing your business’ social media outlets. Planning your posts days, weeks, or even months ahead can make a tremendous difference in your content. Creating social media content in advance gives you the gift of time. You no longer have to worry about what you will post today because you already planned it out weeks before. Creating a month’s, or even a week’s, worth of content at a time can help you plan and manage your social media more effectively. For me, creating a content calendar was everything, especially when you are managing more than one client’s social media at a time. At the end of the month, I would begin to plan the entire next month’s worth of content. That way, I could plan for any upcoming holidays, special events or promotions. As an intern, having a content calendar made my life so much easier because it helped me keep track of each client’s social media when I had a billion other things to worry about, too. After the content was created, I didn’t just sit on it either. My advice to you is this: After you have created your content, plug it into the website of your choice to schedule your content. My personal favorite is Hootsuite. Through Hootsuite, you can manage any and all of your social media accounts. Does your client use Facebook, Instagram, and Twitter? No problem. Do you have 10 clients that all use different social media platforms? No problem. Through Hootsuite, you can manage and create your social media content with ease. Once your created content has posted, you can even use Hootsuite to analyze your posts. It offers Twitter, Facebook, and even Google Analytics. Hootsuite is a one-stop-shop for all your social media needs. As a social media manager, I know first-hand how difficult it can be to create original content, especially on the fly. However, planning your content ahead of time will save you time and allows you to think more creatively in advance. Once you have created content you’re proud of, schedule it online through the website of your choosing (preferably Hootsuite). Then, sit back, relax, and let your content do the rest. Your boss, and your sanity, will thank you.
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AuthorKailey is a recent graduate of UNC Charlotte who loves to write, play with her dogs and help perfect your content strategy. ArchivesCategories |