Objective Public relations education through UNC Charlotte. Looking for a full-time career opportunity in the Charlotte area related to communications studies. Excellent social media, event coordinating and organizational skills.
Education The University of North Carolina at Charlotte August 2014 – December 2017 Bachelor of Arts Degree in Communication Studies – Public Relations
Write content for social media, blogs, content offers, email marketing and web copy to improve clients’ social media and website traffic
Create and maintain social calendars for 10 clients each month based on specific client voice and channel strategy
Schedule and publish social media posts through Buffer each week
Track and report client data through Hubspot and Google Analytics
Maintain and update Facebook Messenger chatbot
Concept, write and publish 20 content pieces month based on client voice and consumer trends via Wordpress
Invisible Fence Brand, Charlotte, NC – New Business Coordinator February 2018 – June 2018
Network and maintain relationships with pet professionals and key influencers in the pet industry
Organize, coordinate and staff local events
Work with the sales department to generate referrals from current customers
Create Facebook and Nextdoor social media pages for nine divisions
Grew Facebook page to 92 likes and 93 follows in less than four months
Implemented social media strategy and Facebook campaign
Create shareable content for Facebook and write original copy
Track social media analytics for Facebook by month through fluctuations in followers, likes, interactions, and post involvement
South 21 Jr. Restaurant, Charlotte, NC – Scheduling Manager December 2015 – January 2018
Practice leadership tactics by training new employees and managing scheduling online through Home Base
Rejuvenated interview process by adding an additional working interview
Meet with other management to plan upcoming fundraising events for local organizations, discuss social media ideas, and solve upcoming scheduling conflicts, if any
TCG Events, Charlotte, NC – Events Intern August 2017 – December 2017
Conduct event research pertaining to client, logistics, entertainment, décor, transportation, sponsorship, and other miscellaneous needs
Perform administrative needs including updating event files, PR archiving, vendor filing, updating event board, warehouse inventory updating, updating event idea boxes, and linen swatch filing
Communicate with and confirm event vendors and manage contact information
Participate in onsite events
Whirlwind Creative, Charlotte, NC – Social Media and Marketing Intern January 2017 – May 2017
Created social media content for all clients (Facebook, Twitter and Instagram)
Created specific content for the month of February with over 2,000 people reached and 130 post engagements
Managed social media pages for clients using Hootsuite and engaged with customers
Practiced grassroots marketing techniques by going door-to-door to market new business
Maintained website maintenance and wrote blogs for clients
Certifications Google Analytics for Beginners Hubspot Inbound Marketing Hubspot Inbound Hubspot Content Marketing Hubspot Email Marketing
Collegiate and Community Experience Pancreatic Cancer Action Network Volunteer – 2019, 2018, 2017, 2016 Recruitment Committee Chair Member – 2016 Ronald McDonald House Volunteer – 2017, 2016, 2015, 2014